Quick Answer: Bose no longer sells its own hearing aids — it discontinued the Bose SoundControl in 2023 and licensed its self-fitting CustomTune technology to Lexie Hearing, so in 2026 the way to get “Bose sound” is a Lexie Powered by Bose model (B1, B2, B2 Plus, B3). Important: Lexie’s parent company LXE Hearing is winding down U.S. operations, with support guaranteed only through September 15, 2026, so we can’t recommend a new Lexie purchase right now — see the update below. The currently-supported alternative with comparable rechargeable, Bluetooth-streaming hardware is the Jabra Enhance Select (from ~$1,195/pair). All of these are FDA-regulated, self-fitting OTC devices for adults with perceived mild-to-moderate hearing loss.
2026 update: Lexie’s parent company LXE Hearing announced it is ending all U.S. operations, with support and warranty claims honored only through September 15, 2026, per HearingTracker. That affects every model in this lineup — B1, B2, B2 Plus, and B3 — so we no longer recommend buying a new Lexie Powered by Bose device until that’s resolved. Existing owners should keep using their aids and plan around that date. Separately, the Sony CRE-E10, previously listed here as the non-Bose Bluetooth alternative, was discontinued in April 2026; Apple AirPods Pro 3 has replaced it below.
If you’ve been searching for “Bose hearing aids,” you’ve probably noticed they’re hard to find — and that’s because Bose stopped making them. The good news: the technology didn’t disappear. Bose’s SoundControl was, in 2021, the first FDA-cleared direct-to-consumer self-fitting hearing aid, and its standout feature — the award-winning CustomTune algorithm that lets you fit the aids yourself in minutes — now lives on inside the Lexie “Powered by Bose” lineup. According to the NIDCD (National Institute on Deafness and Other Communication Disorders), about 28.8 million U.S. adults could benefit from hearing aids, yet fewer than one in three adults over 70 who could benefit has ever used them, with price and stigma the biggest barriers. Here’s exactly what happened to Bose, which Powered-by-Bose model is affected by the LXE wind-down, and the currently-supported alternative if you want Bose-caliber sound today.
Bose hearing aids at a glance, by the numbers
- 2021 — Bose’s SoundControl became the first FDA-cleared direct-to-consumer self-fitting hearing aid in the U.S., and its CustomTune fitting system won a CES Innovation Award.
- 2023 — Bose discontinued the SoundControl and licensed its hearing-aid technology to Lexie Hearing (the hearX Group), exiting the direct-to-consumer hearing-aid market.
- ~$649–$999 — the price range of a pair of Lexie Powered by Bose hearing aids in 2026, versus the ~$3,000 average for prescription hearing aids reported by the President’s Council of Advisors on Science and Technology.
- Up to 32 hours — the battery life Lexie rates for the rechargeable B3 Powered by Bose, which also carries an IP68 dust- and water-resistance rating.
- 2022 — the year the FDA’s OTC hearing aid rule took effect, making self-fitting devices like the Lexie Powered by Bose line legal to buy online without a prescription for perceived mild-to-moderate loss.
Bose / Powered by Bose hearing aids compared
| Model | Best for | Style | Battery | Bluetooth streaming | Price (pair) | Rating |
|---|---|---|---|---|---|---|
| ⚠️ Lexie B2 Plus Powered by Bose | Best overall CustomTune sound (not a new-purchase pick, see update) | RIC, OTC | Rechargeable | Calls, iOS & Android | ~$999 | ★★★★★ |
| ⚠️ Lexie B3 Powered by Bose | Best battery & water resistance (not a new-purchase pick, see update) | RIC, OTC | Rechargeable (up to 32h) | Calls, iOS & Android | ~$999 | ★★★★½ |
| ⚠️ Lexie B2 Powered by Bose | Best value rechargeable (not a new-purchase pick, see update) | RIC, OTC | Rechargeable | Calls, iOS | ~$849 | ★★★★ |
| ⚠️ Lexie B1 Powered by Bose | Best budget (not a new-purchase pick, see update) | RIC, OTC | Size 312 disposable | No streaming | ~$649 | ★★★★ |
| Jabra Enhance Select | Best currently-supported alternative | RIC, OTC/online | Rechargeable | Calls + media | ~$1,195–$1,995 | ★★★★★ |
| Apple AirPods Pro 3 | Best non-Bose Bluetooth streaming | Earbud ITE, OTC | Rechargeable | Calls + media | ~$249 | ★★★★½ |
1. Lexie B2 Plus Powered by Bose — Best CustomTune Sound (Not a New-Purchase Pick)
Lexie B2 Plus Powered by Bose
- Uses the Bose-derived CustomTune self-fitting algorithm — tune the aids yourself at home with the free Lexie app, no clinic visit.
- Rechargeable with a modern charging case; Bluetooth call streaming on both iPhone and Android.
- In-app hearing check personalizes amplification to your unique hearing profile.
- Parent company LXE Hearing is winding down all U.S. operations, per HearingTracker — support and warranty claims are guaranteed only through September 15, 2026.
The B2 Plus has the closest hardware to a “new Bose hearing aid” you can buy, pairing the CustomTune self-fitting system Bose pioneered with rechargeability and true call streaming on both phone platforms. But we can’t recommend buying a new Lexie device as of this update — LXE Hearing’s wind-down means support and warranty service are only guaranteed through September 2026. Existing owners should keep using their devices and plan around that date; new buyers should start with the Jabra Enhance Select instead, which also earns a spot in our best Bluetooth hearing aids roundup. Full details in our Lexie hearing aids review.
2. Lexie B3 Powered by Bose — Best Battery & Water Resistance (Not a New-Purchase Pick)
Lexie B3 Powered by Bose
- Rated up to 32 hours per charge — the longest-lasting Powered by Bose model.
- IP68 dust- and water-resistance rating for sweat, humidity, and the occasional splash.
- Automatic Sound Focus directional processing and Bluetooth 5.3 hands-free calling on iOS and Android.
- Parent company LXE Hearing is winding down all U.S. operations — support and warranty claims are guaranteed only through September 15, 2026.
The B3 is the newest Powered by Bose aid, with the most battery and the most durability of the lineup — but it’s covered by the same LXE Hearing wind-down as every other Lexie model here, so it isn’t a safe new purchase right now. If long battery life and an IP68 rating matter most to you, our best rechargeable hearing aids guide covers currently-supported alternatives with similar all-day power.
3. Lexie B2 Powered by Bose — Best Value Rechargeable (Not a New-Purchase Pick)
Lexie B2 Powered by Bose
- The original rechargeable B2 — same CustomTune fitting, frequently discounted below the B2 Plus.
- Bluetooth call streaming for iPhone, with app control of volume and programs.
- Rechargeable charging case; no fiddling with disposable batteries.
- Parent company LXE Hearing is winding down all U.S. operations — support and warranty claims are guaranteed only through September 15, 2026.
The original B2 still delivers Bose-derived sound and rechargeability at a lower price than the B2 Plus, but it carries the same LXE Hearing wind-down risk. For a currently-supported rechargeable OTC pick on an iPhone-friendly budget, see our broader best cheap hearing aids picks instead.
4. Lexie B1 Powered by Bose — Best Budget (Not a New-Purchase Pick)
Lexie B1 Powered by Bose
- The most affordable Powered by Bose model — often discounted to around $549.
- Runs on common, inexpensive size 312 disposable batteries you swap yourself.
- Same CustomTune self-fitting and Lexie app personalization as the pricier models.
- Parent company LXE Hearing is winding down all U.S. operations — support and warranty claims are guaranteed only through September 15, 2026.
The B1 is the cheapest way into Bose-derived sound, but it’s affected by the same LXE Hearing wind-down as the rest of the lineup. For buyers who just want clearer speech without spending four figures and without the wind-down risk, see our best cheap hearing aids guide for currently-supported options, and stock the right cells with our best hearing aid batteries guide if you’re using an existing B1.
5. Apple AirPods Pro 3 — Best Non-Bose Bluetooth Alternative
Apple AirPods Pro 3
- True Bluetooth streaming for calls and media from both iPhone and Android (media pairs best with iPhone).
- Apple's Hearing Aid feature turns AirPods Pro 3 into an FDA-cleared, self-fitting OTC hearing aid via the iPhone Settings app.
- 2026 update: the Sony CRE-E10, previously listed here as the non-Bose Bluetooth pick, was discontinued in April 2026 (Sony/WS Audiology exited the line); AirPods Pro 3 is now the more reliably available option.
- Far cheaper than a dedicated streaming hearing aid, discreet earbud form factor.
If you specifically want to stream music, TV, and podcasts (not just phone calls) directly into your ears, AirPods Pro 3 now fills the role the discontinued Sony CRE-E10 used to — see our full AirPods as hearing aids review for the details.
6. Jabra Enhance Select — Best Currently-Supported Alternative
Jabra Enhance Select
- Backed by remote audiologist support and a long risk-free trial and warranty.
- Rechargeable RIC design with Bluetooth streaming for calls and media.
- Select 50R starts the lineup at ~$1,195; the current flagship Select 700 runs ~$1,695 on sale (reg. ~$1,995) on the ReSound Vivia platform with SoundScape Auto Focus.
- Best if you want professional help dialing in your fit, not just a self-fit app, and none of the LXE wind-down risk affecting Lexie.
The Powered by Bose line leans on self-fitting, but with every current Lexie model affected by the LXE Hearing wind-down, the Jabra Enhance Select is now our top pick for buyers who want a real audiologist in their corner and a device with a clear support future. Read the full Jabra hearing aids review to compare.
So what actually happened to Bose hearing aids?
Bose entered hearing aids in 2021 with the SoundControl, the first device to win FDA clearance for direct-to-consumer self-fitting — a genuine milestone that helped pave the way for the FDA’s 2022 OTC hearing-aid rule. Its breakthrough was CustomTune, an in-app fitting system that let buyers personalize the sound themselves in minutes, no audiogram required. But scaling a regulated medical-device line is a different business than selling headphones, and in 2023 Bose discontinued the SoundControl and licensed its hearing-aid technology to Lexie Hearing (the hearX Group), which had the clinical and customer-support infrastructure to run with it. That’s why every “Bose” hearing aid you can buy today is branded Lexie Powered by Bose — same CustomTune DNA, broader lineup, and ongoing support.
Are Powered by Bose hearing aids worth it right now?
The CustomTune technology itself is genuinely good — it’s what made Bose’s original aid stand out, and it’s why the Powered-by-Bose lineup has ranked well in self-fitting usability tests. But as of this update, the honest answer is: not as a new purchase. With parent company LXE Hearing winding down U.S. operations and support only guaranteed through September 2026, buying a new Lexie device today means an uncertain support and warranty future. Existing owners should keep using their aids and plan around that date rather than replace them early.
For a new purchase, the better answers depend on your priority: rock-bottom budget (an Audien or other cheap hearing aid under $300 costs far less), maximum media streaming (AirPods Pro 3 now that Sony’s CRE-E10 is discontinued), professional remote support (Jabra Enhance Select, our top pick above), or hearing loss beyond the OTC range, where a prescription fitting is the safer call.
Who should NOT buy an OTC Bose / Lexie hearing aid
OTC hearing aids, the Powered by Bose line included, are FDA-regulated for adults with perceived mild-to-moderate hearing loss. See a hearing professional first if any of these apply:
- Your hearing loss is severe, came on suddenly, or affects one ear only — start with our severe hearing loss guide and a medical check.
- You have ear pain, drainage, or known excess earwax.
- Your tinnitus is pulsing or one-sided — see our tinnitus guide and a doctor first.
- You’re buying for a child — OTC hearing aids are for adults 18 and older only.
The bottom line
Bose itself is out of the hearing-aid business, and its CustomTune technology lives on in the Lexie Powered by Bose lineup (B1, B2, B2 Plus, B3) — but as of this update, parent company LXE Hearing is winding down U.S. operations, with support guaranteed only through September 15, 2026, so none of those models are a safe new purchase right now. If you already own one, keep using it and plan around that date. For a new purchase in 2026, the Jabra Enhance Select (from $1,195/pair) is the closest currently-supported match — rechargeable, Bluetooth streaming, and remote audiologist care — and Apple AirPods Pro 3 ($249) is the pick if you specifically want media streaming, replacing the now-discontinued Sony CRE-E10. For the wider field, compare them against our best OTC hearing aids and best hearing aids rankings, or read our Lexie and Jabra brand reviews.